RESPONSIBILITIES
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CONTENT MARKETING PLANNING - Developed a content plan based on research into customers, the market, fashion trends, and brand positioning.
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DIGITAL CONTENT PRODUCTION - Wrote copy that feeds consumers with the latest fashion trends and in-depth interviews with KOLs.
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DAILY CONTENT CALENDAR MANAGEMENT - Ensured content was delivered on the website and social media
ACHIEVEMENTS
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Increased sales revenue by 140%.
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Achieved a 20% organic engagement rate for all Facebook content.
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Achieved top 1 ranking on Google search.
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Clients and partners include Pepsi, Vans, Converse, Yan (the top media portal for Vietnam youth), and over 20 top-tier local brands in Vietnam.
LET'S HAVE A GLANCE!
My collection of viral social media posts has gained
600+ organic likes, shares, and comments.
Vietnamese Streetwear's website performance
I have worked with my teammates, all young content writers, to build this website from scratch.
We have successfully increased its organic traffic to a stable 20K+ per day (Source: Google Analytics).
