Resume

Experience

Digital content writer

Luxcity Hotel & Apartment

Content Strategy Development – Researched consumers insights and best practices in the industry to build the comprehensive monthly plan
Content Production - Tailored content for different social media platforms (Facebook/Instagram/Twitter/LinkedIn), website (SEO), and produce PR articles
Marketing Materials Management – Worked closely with Designers and Account to deliver marketing materials such as brochures, leaflets, posters, standee, and flyers

Communication Specialist

Poriverse - Remote

Communication Plan Development - Researched customers' interests, Crypto/ GameFi market trends, and products to develop comprehensive plans
Content Execution - Worked closely with Design Team to deliver long-form, short-form, bite-sized content for social media, and PR articles in English on a daily basis
Social Media Management - Collaborated with Community Manager to manage owned social media channels (Twitter, Telegram, Discord, Facebook, Medium)
Marketing Agency Management - Kept track with Digital Marketing Agency to deliver the best results

Content Supervior

BlockSolFi - Hybrid

Social media Management - Researched the latest trends in crypto and proposed the content strategy
Content Team Management (5 members) - Gave direction and instructions to deliver creative content on owned media including Website, Facebook, Telegram, Twitter, LinkedIn, and branded content for clients
Digital Ads Content Production - Ideated, wrote copy, and briefed designs for all digital campaigns by coordinating with Digital Marketing Manager
Account Management - Analyzed, consulted, and presented effective communication solutions to solve client's business challenges and attracted potential clients/ partners

Achievements:
Increased website traffic from 0 to more than 30.000 visits/month
Grew Facebook Group with an average of 800 new members per week
Delivered 100% KPI for clients

Communication Executive

Lead The Change

Marketing and Communication Plan Development – Proposed and executed communication plans that cover all marketing mix aspects
Marketing Materials Management - Gave directions for all communication materials (brochures, landing pages, leaflets)
Digital content production - Produced various content forms (social posts, interview articles, videos, podcasts) on different social media platforms
Liaising with the internal and external teams – Coordinated with the sales manager, designers, influencers, and clients to perform effective marketing campaigns
Assisting in Customers Experience Management – Planned, delivered, and hosted internal events for customers
Weekly and Monthly Report – Gathered social media performance (SEO, paid ads, and owned media) to Marketing manager for improvements

Content Team Lead

Vietnamese Streetwear

Content Writing - Wrote copy that feeds consumers with the latest fashion trends and in-depth interviews with KOLs
Daily Content Calendar Management - Ensured content was delivered on the website and social media
Account and Design Team Collaboration - Debriefed clients' needs and wants to deliver high-standard content that satisfied clients’ requirements

Msc. Marketing

Bachelor's degree (2.1)

Business Management with Marketing