Projects

Luxcity hotel and apartment

Content Writer

Responsibility: Develop content strategy and implement SEO plan to drive sales and brand awareness.

Industry: Hotel

Key highlights:

Improved conversion by 30% and engagement by 70%.
Reached 1.5M targeted audiences and increased FB paid ads campaigns’ ROI by 40%.
Maintained top 1 Google ranking in Vietnam and Cambodia and increased 25% of customers' organic traffic to the website.
Increased 21% of direct bookings and 15% of the conversion on OTA sites.

Content Marketing Specialist

Responsibility: Develop and deliver content plan to reach the marketing objective

Industry: GameFi

Key highlights:

Raised $509.400 on IDO Public Sales event within 1.5 months with 50% marketing budget
Attracted 16.000 players from Vietnam, the Philippines, Brazil, India, and China to join the community within 2 months
To be featured on the tier-1 global and local media: Forbes, Cointelegraph, Yahoo Finance, Thanh Nien, VTV,... and other +200 sites

Content Team Lead

Responsibility: Manage Content Team (3 Content Writers and 2 Designers) to increase website traffics and social engagement rate.

Industry: Crypto Marketing

Key highlights:

Increased website traffic from 0 to more than 30.000 traffics/month and 7 articles/ day within 2 months
Grew Facebook Group with an average of 800 new members per week
Delivered 100% KPI for clients including branded articles, social content, seeding, and shilling content for airdrop or IDO campaigns such as Infinite Launch, GemUNI, Gravis Finance, DeHR

Communication Executive

Responsibility: Oversee all communication activities and produce content to raise brand awareness and drive sales

Industry: Education

Key highlights:

Grew Facebook page organically from 10,000 to 25,000 followers within 6 months
Led and promoted 28 webinars with approximately 712,000 reaches, 21,000 event responses, and 6,000 attendees within 4 months
Launched 6 training new workshops and 4 exclusive new training programs in Vietnam with 270 students